Music streaming services are set to become the most popular way to listen to music, with global revenue from streaming services growing by almost 20%. Hence, it is important for musicians to understand how this industry works and how they can maximize their earnings by creating an engaging music streaming strategy.
Music Streaming Services
Streaming music services like Spotify and Pandora have taken the world by storm. According to the IFPI, consumers streamed 153 billion tracks in the US alone, with 99% of them being offered by these two services.
For this reason, it’s important to create an account on one or both of these sites if you are a musician.
A Platform to Connect with Fans
By having an account with these streaming services, your fans can have an early access with your latest works and give them a sneak peek of what to expect from you. This works as a teaser which increase the interest of the public.