The thrill and excitement behind a music encore, the energetic surges of elation, and the immersive experiences of the crowd define the success of music festivals. However, in the age of the internet, they have had to adapt to the digital interactivity of spectators.
With the expansion of streaming and its related technologies, endless possibilities present themselves, while also posing complexities in terms of infrastructural streams, reliability of performances, and overall audience engagement experiences.
Cloudways hosting has been a game changer in providing new venues for festivals.
Numerous technologies like servers, bandwidth, caching technology, and content streaming all work in unison to provide uninterrupted digital streaming. During festivals, even the slightest interruptions in streaming lead to a bad reputation for the hosting festival.
With the right cloud streaming technologies, they are able to manage the traffic effectively and ensure uninterrupted streaming. Event managers no longer run the risk of having poorly utilized servers and can ensure a better hosting experience for all.
Scaling Without Missing A Beat
The music festival experience has evolved significantly. The digital experiences that accompany the music festivals include ticket purchases, online merchandise, backstage interviews, and digital streams of the festival.
The digital experience has also determined the revenue potential through the interactivity it provides. However, the digital experience also places a higher demand on consistent uptime and lack of buffering.
Though the music festival streams provide a rich digital experience, they also demand a higher reliability of the interaction. Anything less than that places a detrimental risk on the music festival.
Hosted managed offerings reduce complexity with automated backups, performance tracking, and optimized server stacks. These take the burden off technical teams, enabling them to concentrate on production value rather than resolving the infrastructure.
Resourceful hosting also accommodates surprises when guest artists appear or during unexpected viral moments, absorbing the traffic. This offers users the ability to make them feel like they are in the live audience.
Enabling Independent And Global
Not every festival can boast the brand value of Coachella Valley Music and Arts Festival or the Glastonbury Festival. Smaller regional festivals and niche genre get-togethers usually operate on very tight budgets. From this perspective, digital growth is both a risk and an opportunity.
Managed cloud services provide a competitive advantage to festival organizers. They can now use high-performance applications without the need for a big in-house IT support team.
Simple-to-use dashboards and adjustable price points allow event organizers to remain in control of the performance outcomes and maintain fiscal control.
Thanks to this, a jazz festival in Manila or a Berlin electronic dance event can now attract online audience members from São Paulo to Seoul with minimal lag.
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Improving the Livestream Fan Experience
For viewers, high-definition streaming, social engagement, live streaming replays, instant merchandise purchases, and exclusive merchandise are expectations, rather than the exception.
Reliable hosting infrastructure influences these expectations. When live streams are sharp and stable, viewers remain and engage. Artists, sponsors, and event organizers benefit, and digital engagement at physical events builds anticipation for the next event.
A New Way to Sustain Music Festivals
Events being offered via in-person and digital attendance are rapidly becoming the norm in the festival event industry. When in-person attendance at the event is limited by geography or ticket availability, digital attendance creates more opportunities for attendees.
From an overall participation perspective, fewer festival-goers results in a smaller carbon footprint, which is a positive outcome for the environment.
The event industry has created a new way to experience live music.
They remove the backstage barriers created by the venue, time, and geography and embrace a new way of performing and experiencing events that uses technology to streamline and enhance the engagement and experience of festival-goers.
