The relevance of music in business is important in sectors such as restaurants, hotels, fashion stores, health and wellness centers, or banks and distribution stores.
There are numerous studies that prove it. Music influences the options and purchasing decisions of customers through what reaches their ears. Companies such as HighlandCabinetry use music in their stores or offices to attract potential customers.
Branding emotions of music in the cabinetry business
From a scientific point of view, music simultaneously stimulates several brain regions, especially those responsible for emotions. Emotional branding makes a song cause a connection between a brand and its audience. In this sense, music is that sensitive material capable of changing your state of mind and becomes a resource of great interest to communicate the values associated with a brand and to increase the volume of sales in a business.
Finding the right type of music is as important as identifying the brand image. Sound has as much meaning to people as image.
In addition to activating the consumer and encouraging them to buy, there is a much more important added value. Music makes going to a store a much more comforting experience than, for example, staying at home and buying online.
Likewise, it has been shown that music creates a much friendlier and more enjoyable environment, not only for customers but also for the people who work in that business, which undoubtedly has positive effects at all levels.
Of course, you must be aware that music must be adapted to each place, situation, and type of client, among others.
In its beginnings, decades ago, it was intended that ambient music serve to improve employee productivity. In recent years, background music has been incorporated as a decisive element in the customer experience in shops and establishments.
Brands have long ceased to be simple logos. Marketing experts insist that the most reputable brands stand out for having been able to generate value that goes beyond the commercial and enters the field of emotions.
Use and application
There are several recommendations that help to get the most out of piped music or music as a marketing element. One of them, fundamental, is to always keep the melody in the background.
Music should always be considered an ambiance enhancer. Customers should not pay attention to the music and its volume should not be very high, but should just be a presence in the atmosphere.