You’re ready. Your demo is tip top in order, you have a number of fans behind you, and you are easy to find on the internet so you have something to offer. You open your laptop and start writing an email. The reason for your email could be anything. Maybe you want to promote your music or pique the interest of a record company. Or maybe you just want to contact a radio station for an interview. Anyway, you write an e-mail and want to achieve something with it. Writing an email that perfectly matches the recipient can be difficult. It should come across as short and sweet and arouse the reader’s interest in a few paragraphs. Aside from opting to buy solo ads traffic, here are a few practical tips to leverage email marketing to promote your music.
Ten points that should be reflected in your e-mail anyway
There are a number of points that should be reflected in your e-mail anyway. You can use this as a checklist. We have already listed them for you:
- Salutation: This can be done both formally and informally (Dear Sir/Madam … or: Dear … )
- Date: If you send a letter by post, you have to add it, but in the e-mail, it is of course already there automatically.
- Short biography/ introduction of yourself or your band: No more than a few lines.
- What you already have to offer as a music entrepreneur: How many fans do you already have? Have you released an album? Where did you perform? Do you have your own website or demos?
- Artist name and/or name of your band: This is best put at the bottom of the email.
- Your name and/or signature: Also at the bottom of your letter or e-mail.
- Your address, e-mail address, and possibly your logo
- Your telephone number and contact details
- Close your letter neatly: For example, think of; “Thank you for your time and I look forward to your response”
- Links to your website, youtube videos, Facebook page, etc.: Add these at the bottom of your e-mail and briefly state what it is exactly.
The tone of your letter
Once you have found an organization or person you want to contact, for example, a record company, a radio station, or perhaps a club, it is good to know what the organization itself radiates. Take a good look at the website of the person or organization. Read it carefully and calmly. Try to find out what tone they write in. Do the texts on their website come across as formal or informal? Then try to write the letter in a similar tone and adjust it accordingly.
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This may be the most challenging. It is advisable to keep your letter short and sweet so that the person who reads it will not drop out quickly. Therefore, use short sentences and do not write too long paragraphs. The shorter you can describe yourself or your band, the better it is. Major record companies receive about 100 demos a day. That is why it is important that your letter immediately stands out.
Describe in two or three sentences what you already have to offer as a music entrepreneur. Talk about your promotional activities, your website or your Facebook Page, your videos on Youtube, the albums you’ve already sold, or the shows and performances you’ve already done or booked. Think of anything a record label, club, or organization would find interesting. Don’t forget to tell us why your music is so unique. What makes your band so special? Why does the record company have to hire YOU? Or why does a radio station have to book YOU for an interview? It is therefore good to know what your originality is. Why is your music different from other people’s?
Many record companies, clubs, and studios are companies that focus on profit, so they should be able to see something in you. However, there are also plenty of smaller organizations and companies that are looking for original and unique talent. Therefore, make sure that you know exactly what kind of society or organization it is that you are contacting. Read the guidelines carefully before submitting demos, for example. Try to put extra emphasis on your originality and why you are so unique as a music entrepreneur. With creativity, you can go a long way!
Let someone else read your email
If the content of your letter is complete, it is of course wise to check your letter several times for language and spelling errors. Let someone else read it too. Ask how it comes across and try to see the criticism you get as constructive.
If you have sent your e-mail and you still have not received a reply after about a week, you can still make a call whether they have received the e-mail. If so, ask what they thought. With record companies, you have to be careful with this, because some do not want this. You can find all this on their website.
A negative answer is in any case an answer!
Maybe you don’t get an answer, or you get a negative answer. No problem! Just keep going! Many famous artists, artists, and authors have been rejected several times before they were discovered. If you get a negative answer, you could take it positively. In any case, they took the trouble to read through your letter, listen to your demo, and write you an email back! That doesn’t happen all the time and again; feedback can be seen as constructive criticism.
So dear music entrepreneurs, start your email today!