You wrote a great song and now you want to get it out there. Then it comes down to successful marketing. Especially social media can help you with the seemingly endless stage of the internet.
Instagram marketing for artists and bands
First of all, it is important to understand that you do not make any money on Instagram yourself. The platform is more of a means to an end to generate attention, win new fans or enter into cooperation. With intelligent forwarding, for example to Spotify or the iTunes store, you can also convert your listeners’ enthusiasm into profits. With countless active user profiles, you can be sure that users from your genre will find and like your music. This is how you give your music a big stage on Instagram.
Of course, Instagram is rarely a stepping stone to the charts, but with proper use, the platform will be able to expand your relevance in the genre. Professionalism plays a crucial role here and should be apparent the first time you look at your profile. You should make this as individual as possible in order to be remembered by your fans.
Targeted advertising for your music
To expand the potential of your Instagram marketing, you should also link your Instagram band profile to Facebook. This lets you design custom campaigns to draw attention to new songs or albums. If a musician is wanted, you are guaranteed to score points with an active campaign and will be recommended to the seekers. Therefore, pay close attention to the insights about your target group in the advertisement so that you address the right followers.
Tailor-made analyzes with the Instagram tools
The meaningful and detailed insights that can be called up will quickly tell you whether your posts are working. If you decide on an advertising campaign on Instagram, you will also receive many evaluations via the associated analysis tools. For example, you can see how many of the users who saw your campaign switched to your profile. The views of the associated videos and posts are also directly related to this. By buying Instagram likes, you can improve your social media status.
Even if the first campaign didn’t bring the desired results, you should stick to this strategy. It is not without reason that countless musicians trust Instagram to develop the right target group and become better known. Only in very few cases will you be able to achieve high profits with your first campaign. Stay tuned, tweak a few things, and make the next ad more relevant to your music.